high-performance cosmetics to wear
Iconique Forte dei Marmi
Cosmetics to wear like clothing. Tailored beauty treatments conferring surprisingly immediate results. Iconique isn’t a beauty center and it’s not a perfumery. It’s an innovative concept with a sartorial flair, launched by highly-trained aesthetician Isa Bellesolo to accompany any woman along a path toward awareness and exaltation of her individual beauty. The boutique welcomes one client at a time, to ensure that each session is a unique, personal experience. Consultation, focused dialogue, a review of your skin’s medical history precede applications so effective that their benefits are immediately visible. The Iconique products, compounded after in-depth studies by the firm’s founder, offer formulas for wellbeing and promote a culture of self-care. The line comprises 64 proposals for face and body – plus the sun-care products. “I know the world of women and what women want,” says Ida Bellesolo. “Often, besides treatments, we demonstrate how to conduct simple but correct cleansing routines; stepping over our threshold means choosing an experience impossible for any perfumery, where cosmetics can be purchased but not tested.”
Here, method and result go hand in hand. Applications in the treatment rooms give clients the opportunity for on-their- own-skin evaluation of the effects of the products, which are true concentrates of nutritive, regenerative, and protective factors. For lightening and anti-age effects, for refining skin texture and acting as a skin-saver barrier. And elixirs for modeling the silhouette, combating cellulite, firming and toning the skin and draining excess liquids. All with no need of machines, thanks to skilled beauticians who, as they work, project clients into a dimension of absolute relaxation, soothing the senses with aromatic combinations of active ingredients. For (women) managers whose work rhythms are frenetic, Iconique proposes made-to-measure kits accompanied by remote consulting and beauty mentoring.