Precious stones and diamonds narrate a tale of elegance that began in Riccione in 1962 with Enzo Baleani. Last summer, this legacy flourished in Versilia, fueled by the passion of the third generation, represented by his grandsons, Luca and Giovanni. Joining them to greet customers at the Forte dei Marmi boutique are the founder’s daughters, Polly and Anna. Born and raised in the store, they are smiling and helpful, embodying the warm and engaging spirit typical of Romagna.

Amidst the marbles, mirrors, and paintings showcasing the Maison’s designs, the treasures that every woman yearns to wear glimmer. With a focus on handcrafted artistry, Baleani specializes in made-to-measure jewelry featuring distinctive designs that are accentuated by premium stones, catering to the desires of their clientele. The brand is all about transformability–ingenious designs that allow for complete customization in every creation. Their iconic designs debuted with theI, which features a detachable casing enabling the ring to be styled as either a solitaire or a band. This design later progressed to the Outer Shell, allowing the users to customize their ring by changing colors and styles of materials.

For over sixty years, the business has experienced the rise of collections, which have become iconic. This includes the Pitagora pendants, featuring an alternating sequence of geometric shapes ending with an interchangeable sphere in both form and color; the Cleopatra cuff bracelet with mother of pearl, still one of the most cherished jewels today; and the Diva earrings, which transform into a ring as a tribute to Fifties fashion jewelry.

The passion and dedication that Baleani pours into their work, along with their honesty and reliability, are the heart and soul of the tradition they have established in the world of fine jewelry. Each fascinating masterpiece they create captures attention and admiration at first glance.

Baleani Alta Gioielleria
via IV Novembre 19, Forte dei Marmi | +39 0584 346502
viale Ceccarini 39, Riccione | +39 0541 693277
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