It was the farsightedness of Sara Zucchini, a young entrepreneuse from Brescia, that brought the allure typical of the old ateliers back to the center of Forte dei Marmi. The one rule at her concept store – Via Fratelli Lombardi 1, in Forte’s iconic Piazzetta dei Marmi, looking out on the Fortino – is to enjoy yourself amidst articles of clothing, accessories, style advice, fashion pills, gossip, and flutes of rosé. Conceived as a showcase for talents to lend visibility to master artisans and selected brands, it is a veritable chest of the finest treasures. From which to root out one-of-a-kind pieces, create made-to-measure items, customize at will, and discover many stories of Made in Italy companies strung on a fil rouge of handcraftsmanship, sartorial excellence, and quality. And it’s not just shopping: on the program, encounters with fashion designers, experts, and the souls and stars of the best brands in town.


Via Fratelli Lombardi 1
Piazzetta dei Marmi 3, Forte dei Marmi | +39 0584 153 6824 | +39 340 7929204
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