Adding value to value. If there is a defining thread running through the hundred-year history of the Cassetti group, it is undoubtedly this. A guiding principle, almost a commandment; a mantra, a business philosophy that has been carried forward and reaffirmed across generations. The service offered in each boutique and the experience clients enjoy at the moment of purchase are values in themselves, equally important and not secondary to the virtues and distinctive character of the jewelry, timepieces, home accessories, and refined silver creations that Cassetti carefully selects for its stores in Florence, Prato, and Forte dei Marmi.

“Beyond purely commercial considerations, what we cherish most is strengthening human relationships and transforming every encounter into a unique and meaningful experience. In other words, adding value to value,” the family emphasizes. “It is the hallmark of Cassetti savoir-faire, and it has been so since the very beginning.”

That beginning dates back to 1926, when a young and talented artisan, Renzo Cassetti, after honing his craft in the workshops of Florentine silversmiths, founded what has since become one of Tuscany’s leading names in jewelry, watchmaking, silverware, and home objects, supported by longstanding international partnerships. Rooted in the tradition of Benvenuto Cellini, yet always oriented toward the future.

“We celebrate our first hundred years with pride in remaining a family-run business—respectful of our heritage while, at the same time, innovative, dynamic, adaptable to changes and responsive, pioneering yet steadfast, and driven by a genuine love for this profession, which for us represents a conscious life choice,” say Maria Grazia, Andrea, Filippo, and Lorenzo Cassetti. “A choice renewed generation after generation, passing on a deep sense of responsibility toward our collaborators, partners, and clients.”

Gioielleria Cassetti
via Carducci angolo piazza Marconi, Forte dei Marmi; Ponte Vecchio e via degli Strozzi, Firenze; via Garibaldi, Prato

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