La Creativa del Forte offers a collection of home and personal care products aimed at capturing the timeless essence of Forte dei Marmi’s fragrance. This female-driven brand, created by Claudia Pesavento, honors her beloved second home, Versilia. “Since childhood,” she shares, “this land has been the cradle of my cherished memories, a personal retreat for family summer vacations. To enrich my project, I draw upon the scented insights of those recollections, which feel more vibrant than ever.” 
“Sapore di Mare” captures Forte’s joy, blending the aromas of maritime pines, helichrysum, oleanders, and other indigenous plants from Versilia, and it’s a fragrance that evolves with each season. This year’s olfactory adventure begins in the East, where woody and spicy notes blend with the citrusy and floral aromas characteristic of Forte. Taking inspiration from the shape of Forte’s beach cabanas, this fortemarmino elixir is housed in a scent diffuser that serves as a stylish piece of furniture for any home. The personal care collection features the same essence in shower gel, shampoo, and body lotion. 
All products are available solely at Di Ciolo’s pharmacies in Forte dei Marmi and Ivano Gardening in Massarosa. They carry a 100% made-in-Italy label, covering everything from paper packaging to the fully customizable cabana roof, handcrafted by a carpenter – you can color or add your brand, as seen in various partnerships across the territory. Whether you bring it to the beach, city, or countryside, the beach cabana is a contemporary keepsake to keep with you all the time, spreading a touch of Forte dei Marmi in the air… A memory that will remain with us wherever we go.

La Creativa del Forte
via Michelangelo Buonarroti 47, Forte dei Marmi |  +39 3455839130
www.lacreativadelforte.com |  info@lacreativadelforte.com  |  FB La Creativa del Forte | IG lacreativa_fortedeimarmi