If Versilia has evolved into a global brand over time, it owes its reputation to a rare alchemy: the ability to innovate while remaining faithful to an unmatched, longstanding tradition of hospitality. Upholding high international standards, however, requires continuous investment, strategic vision, and above all, financial partners who understand the specific dynamics of a seasonal yet capital-intensive market. In this context, Banca Versilia Lunigiana e Garfagnana (BVLG) acts as a true economic facilitator. We discussed this with Corrado Lazzotti, Vice Chairman of BVLG and hotelier, a long-time observer of the region’s productive landscape. Vice Chairman Lazzotti, tourism in Versilia today demands quality and sustainability. How does BVLG respond? “By positioning itself as a strategic partner. Today’s hospitality entrepreneur faces significant challenges: digital transformation, service innovation, and property redevelopment. BVLG supports these ambitions through dedicated financial instruments and tailored services, often structured to align with the rhythms of seasonality. Our goal is for operators to feel the bank at their side when they decide to elevate their offering.” BVLG is often described as an economic facilitator. What does that mean in concrete terms for a small or medium-sized enterprise? “It means responsiveness and flexibility. Being a local bank allows us to evaluate a project not solely through algorithms, but through knowledge of the company’s history and the value of the people behind it. We support all segments of the tourism sector, facilitating access to funding and helping businesses seize opportunities. When a company grows, it creates positive spillover effects for the entire community. That is the virtuous cycle we aim to foster.” What is BVLG’s vision for the future of Versilia’s tourism district? “The future depends on networking. BVLG acts as a cohesive force among economic stakeholders. We see a territory that must increasingly focus on quality-driven, environmentally sustainable, and experiential tourism—one that connects the coastline with Lunigiana and Garfagnana. As a bank, we will continue investing in the ‘trust capital.’ We are the driving force of a region that never stops evolving and reinventing itself.”

Banca Versilia Lunigiana e Garfagnana
www.bvlg.it