“The only way to get rid of a temptation is to yield to it.” Oscar Wilde’s aphorism expresses the essence of Porsche Drive, the short-term rental service devised by the prestigious Stuttgart marque.

The adrenaline rush that comes with driving a Porsche 992 Carrera is a coveted dream of many whose everyday car is a station wagon or an ATV. But the Porsche Centers of Tuscany and Abruzzo can make it all come true. The Florence, Arezzo, and Pescara dealerships, now all under Gruppo PWP ownership, are proposing a selection of vehicles to test drive on the road for a single day or as long as a month: from the 718 Boxster in the new Ruby Star Neo color to the quarzite grey metallic Cayenne hybrid coupé and to that little jewel that is the Porsche 992, the eighth generation of the iconic Porsche 911, available in Python Green for the cabriolet and in classic black for the Carrera S coupé.

“Getting behind the wheel of your dream car for a weekend getaway or to ease into a switch to a new model is very, very simple,” we’re told by Manuele Piubeni, general manager at Porsche Firenze. “Just choose the model, estimate the distance you’ll be driving, and decide the length of the rental period. The agreement includes insurance coverage, roadside assistance, and secondary driver; what’s more, we love to offer our clients personalized tips for discovering the territory and local excellences.”

The unrivalled thrill of driving a Porsche is winning over members of the new generations, who find that the rental formula gives them easy access to automotive luxury. And Porsche Drive is also a success with older admirers and current clients, who can test new models or “cheat” on their regular car for a short fling – with no guilt attached. The only danger is falling in love at first curve! Drivers have been known to give in to the temptation to trade in their SUVs after a weekend with a 911. As Oscar Wilde might have.

Centro Porsche Firenze
via de’ Cattani 81, Firenze | +39 345 4646384
www.dealers.porscheitalia.com/firenze | porschedrive@centroporschefirenze.com
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